Free your brand’s humanity | Do genetic testing, direct sales fit?


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Free your brand’s humanity | Do genetic testing, direct sales fit?
Natural Innovation Today
 
MAY 16, 2017
How brands can unleash their humanity and captivate ‘aspirationals’ “We have the opportunity to harness the best of our humanity to improve the way we do business, …” says Raphael Bemporad of BBMG. Watch as he and Briana Quindazzi share their secrets.

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Q&A: Pros and cons of direct-to-consumer genetic testing Prof. Joel Eissenberg helps us understand how new tools are arming consumers with health information that may inform their food and supplement choices. Read his analysis of this market.

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6 nutrients that improve the well-being of mitochondria
Problems with mitochondria are implicated in health problems such as heart disease, fatigue, irritable bowel, sleep disturbances and even Lyme disease. Find out how to improve mitochondria.

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Resolve conflicts in nutritional information Consumers, retailers and practitioners all want accurate information to improve their or their clients’ health. Find out how to convey the truth, without falling into the information overload trap.

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Take advantage of branding agencies’ expertise
You likely know more about your product than anyone else, but that doesn’t mean you know how to market it. Watch Jeff Hilton, chief marketing officer at BrandHive, explain how a branding agency can help.

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Quote of the day
“As the food supply becomes more and more suspect, consumers are turning to all things traditional. Plant-based diets are becoming increasingly popular. And people are eager for natural products that support overall health and vitality,” says Willow King, co-founder of Ozuke Pickled Things.

Read more in How to make the perfect fermented food

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