Beverage innovation | Microbiome misunderstood | Hampton Creek’s new look


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5 things the natural products industry should know today
 
MAY 19, 2017
1.
Liquid innovation. In the past few years, beverage makers have gone way beyond merely “healthing up” existing drinks. Read about the trends in the category and check out a few of our favorite new options, from savory soups to bubbly brews.

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2.
Being nutty and raising $2 million. Watch Olomomo founder Justin Perkins talk about how he raised angel capital and went from farmers markets to national distribution. He also discusses the kind of investors you want to avoid.

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3.
At least they know it exists. But what, exactly, the gut microbiome does still eludes many nutritional supplement users, according to new research. Learn more about the educational opportunity.

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4.
Just a rebrand. Food tech darling Hampton Creek has a new look that emphasizes the name of its product line, “just,” and is designed to appeal to a broader range of shoppers. Check it out.

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5.
A Rust Belt food renaissance. See how high-profile chefs and local agriculture are helping cities like Cleveland, Pittsburg and Detroit bounce back from deindustrialization and recession with vibrant food scenes.
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